Top Word Puzzle Games in New Zealand: Q1 2025 Performance

In the first quarter of 2025, New Zealand's mobile gaming landscape saw notable performances from the top word puzzle games on a unified platform. This analysis, based on Sensor Tower data, highlights key trends in weekly downloads, revenue, and active users.

Cryptogram: Word Brain Puzzle by Joyteractive experienced a decline in both revenue and downloads over the quarter. Weekly revenue started at $384 and gradually decreased to $138 by the end of March. Downloads followed a similar downward trajectory, beginning at 4.3K and ending at 1.4K. However, active users remained relatively stable, fluctuating between 19K and 24K.

Crossword Master - Word Puzzle from Easybrain Ltd showed a mixed performance. Revenue peaked at $131 in January but saw a dip to $64 by March. Downloads reached a high of 3.3K and settled at 1.1K towards the end of the quarter. Active users showed a decline from 9.1K to 3.7K.

Wordscapes by PeopleFun, Inc. maintained a strong presence with steady weekly revenue around $1.5K to $2.6K. Downloads showed minor fluctuations, starting at 2.9K and closing at 1.5K. Active users increased significantly, reaching over 33K by March.

NYT Games: Wordle & Crossword from The New York Times Company had a robust revenue performance, peaking at $3.8K in March. Downloads remained stable, averaging around 1.6K weekly. Active users were consistently high, maintaining levels above 78K.

Word Search Explorer® by PlaySimple Games Pte Ltd showed a gradual increase in downloads from 363 to 2.1K throughout the quarter. Revenue peaked in February at $124 and closed at $28. Active users saw an upward trend, reaching 7.3K by the end of March.

For more detailed insights and data, visit Sensor Tower.